We are technological partner of BMW Italy’s main communication agency Prodea Group. This partnership enabled us to provide technological solutions for press events, such as the launch of new BMW Group products (Mini – BMW – Motorrad). A mobile App now allows users to experience Augmented Reality and Beacon technology while receiving product information and press conference news; interactive tables let journalists create content wish-lists. We also built the stand’s interactive units that presented the new electric cars during the travelling event “BMW ElectrifYou”.
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