Shopping is Phygital

The historic Fashion Luxury brand LuisaViaRoma, already a pioneer of the arrival of fashion on digital platforms, decided to integrate its marketing strategy also within its iconic Florentine boutique. The wall displays connected to the brand’s e-commerce are perfectly integrated with the design of the environment and constitute an interpenetration between physical and digital that not only provides valid sales support to in-store employees, but also allows customers to access the vast catalogue of online e-commerce in the boutique.