LVMH Acqua di Parma

Fragrance Finder

This interactive “Fragrance Finder” installation lets users explore the world of Acqua di Parma and find their ideal fragrance. The installation has a screen, together with three ampoules fitted with electronic sensors and 30 fragrance flasks. Clients touch the ampoules and answer a sequence of questions designed to create their profile. After this digital journey, the screen will show an animation creating the fragrance in the laboratory while the most suitable fragrance lights up on the installation. By lifting it, it will be possible to smell the suggested fragrance for a highly personalized purchasing experience.