AR Packaging Stories

For the historic Genoese brand Panarello, a company specializing in the production and distribution of confectionery and pastry products, ETT has created the “Panarello AR” app to display multimedia content and interact with the product packaging.

Just point with your smartphone the Panarello logo positioned on the packaging to display a video content containing the secrets related to the products belonging to the Lagaccio biscuits line, starting from their main ingredient, sourdough.