Interactive Transparent Showcase

For the historical Italian brand “SEBOYS” a new interactive showcase completely transforms the shopping experience, connecting the physical store with the online one. Inside the showcase the Scuderia 1918 shoe is absolute protagonist. Next to the shoe a video on a touch monitor enhances the product by telling its story. By touching the monitor, visitors can directly access the online store, where they can browse freely. We collaborated on the creation of the video, supplied the touch monitor and worked on the entire showcase design.